Winning and Keeping Health Systems as Clients Webinar
Webinar: Recorded 04-25-2024
As Head of Consumer Digital Innovations at Mount Sinai, Rachel Tornheim is a frequent target of healthtech companies looking to sell into health systems. Joe Ferrara comes to the topic from the other side, as a sales strategist who helped healthtech companies establish hospital partnerships.
Come hear from both of them on how to find a way in, win the contract, and keep the business of a health system - plus common mistakes to avoid along the way.
Moderated by Aleena Khan, a seasoned healthcare operations leader with startup and health system experience.
Bio's
Rachel Tornheim
Rachel is a healthcare operations leader who has worked for three health systems, two healthtech start-ups, and one payer. She has experience in value-based care (Remedy Partners), clinical decision support (MDCalc), and digital health (Mount Sinai), and she's led functions ranging from product operations and project management to quality and care redesign implementation. Rachel is currently Head of Consumer Digital Innovations at Mount Sinai, where she's led a 30-person team building patient engagement software.
Joe Ferrara
Joe brings over 7 years experience selling into health systems having served as Senior Director of Sales and Customer Service for an innovative life sciences startup. Currently Founding Customer Service Lead for PharmASSIST Healthcare Dashboards and Advisor for Light-it.
Aleena Khan
Aleena Khan is a healthcare operations leader with experience across two health systems, including procurement & strategic sourcing at New York Presbyterian Hospital and as a chief of staff to the CEO of a New Jersey community health system. She also drove product portfolio management and change management programs at Optum, and most recently, built out the operations team at a health tech startup.
